Seattle's rising rap artist Highway is back with a bang, dropping his latest single, "keep Dat," under Victor Victor Worldwide/Geffen Records. Produced by his frequent collaborator, Seattle-based producer Basskids, this high-energy track follows the intense "freestyle 2 (Ganger Flo)," adding yet another hit to his impressive 2024 lineup.
"keep Dat" showcases Highway's unwavering confidence, delving into themes of power, grit, and resilience. The track highlights his dynamic persona, combining sharp wordplay with a narrative that's both self-assured and undeniably cool. Highway's ability to blend genuine authenticity with a unique, confident style sets him apart in the rap scene. His music, characterized by a seamless mix of personal truth and artistic flair, deeply resonates with listeners, solidifying his status as a standout talent in the industry.
This single comes during a milestone year for Highway. Recent performances alongside XXL freshman Rich Amiri and sold-out shows in major cities have cemented his reputation as a rising star. Collaborations with influential brands like Supreme and celebrated visual artists like Chito have further showcased his artistic depth and growing influence in the new era of rap. With a string of critically acclaimed releases and a packed live schedule, Highway is proving to be a formidable force in the rap industry. "keep Dat" is yet another testament to his undeniable talent and relentless drive. Buckle up, because Highway is here to stay.
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